OGÉR is a leading name in luxury fashion retail, with a reputation built on craftsmanship, service, and style. With a loyal customer base and strong legacy, the brand was well positioned to scale its digital business.
The work at OGÉR focused on refining e-commerce operations, streamlining systems, and guiding teams toward activities with the greatest impact. The aim was not to reinvent what already worked, but to make the business more efficient, more scalable, and better aligned with long-term growth.
OGÉR had a strong retail presence and loyal customers, but its e-commerce operations carried inefficiencies that limited performance. Processes, systems, and external collaborations were not fully aligned with the pace of growth the brand envisioned.
The challenge was to refine operations so that every part of the e-commerce journey — from logistics and inventory to marketing and customer experience — worked seamlessly and efficiently.
OGÉR’s digital business was ready to scale — but operational inefficiencies stood in the way. The project focused on optimising systems, aligning partnerships, and guiding internal teams toward growth. The scope combined strategy, operations, marketing, and development.
Key performance indicators included revenue growth, higher conversion, new customer acquisition, and efficiency gains across operations and development.
Efforts began with the customer journey. Product photography was refined to increase conversion rates and reduce return rates. An external CRO analysis identified friction across UI and UX, shaping priorities for future development. While execution was handled externally, planning and decision-making were guided by a clear focus on impact and performance.
Media buying partners were transitioned to improve campaign execution, performance tracking, and data-led optimisation. In SEO, new collaborators brought stronger methodologies and better data collection, creating more visibility and measurable results.
Logistics and inventory processes were strengthened through the introduction of a third-party logistics provider (3PL). This step improved fulfilment speed, consistency, and scalability. Development costs were reduced by reshaping priorities: technical requests were evaluated for impact, with many addressed in-house rather than through external builds. This shift kept resources focused on the areas with the greatest return.
Internal teams were guided to concentrate on activities with the highest influence on growth. Workflows were aligned around measurable priorities, with a stronger emphasis on data-led decision making.
External partnerships were also reshaped. Media buying partners, returns handlers, shipping providers, and SEO collaborators were replaced or refined — ensuring every contributor aligned with OGÉR’s long-term growth ambitions.
This combined approach created a more efficient e-commerce operation capable of delivering both immediate results and sustainable growth.
The transformation delivered measurable improvements across revenue, efficiency, and customer growth:
These results reflected the combined effect of operational efficiency, sharper team focus, and optimised e-commerce performance.
The experience at OGÉR demonstrates how strategic optimisation of e-commerce operations — from logistics to marketing — can unlock substantial growth in retail. It continues to inform how we help brands align operations and performance to scale.
