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Positioning

Positioning shows how a brand fits in the market and in the minds of its audience. It defines who the brand is for, what makes it different, and why it matters. Clear positioning builds trust, aligns teams, and makes the brand competitive and focused.

Target Audience

Definition of who the brand serves and why they matter — to sharpen relevance and focus.

Focus

Differentiation

A clear statement of what makes the brand distinct and hard to replicate in its market.

Edge

Value Proposition

A concise explanation of the value the brand delivers and why people should choose it.

Promise

Proof Point

Evidence that backs up brand claims and builds credibility with audiences.

Credibility
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Frequently Asked Questions

01
What is brand positioning?
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Why is brand positioning important?
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What is included in brand positioning?
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How do you develop a positioning strategy?
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What are the results of a strong brand position?
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