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Brand Guidelines

Brand guidelines define how a brand is expressed.

How do we use it?

Brand Guidelines bring visual and verbal identity into one system. We document how the logo, colors, typography, imagery, and voice work together. This reference ensures the brand stays consistent, adaptable, and easy to use across teams and contexts.

Why is this important?

Clear guidelines prevent misuse, reinforce recognition, and make the brand easier to use across every channel.

What do we do?

Brand guidelines bring visual and verbal elements into one usable system. They define:

  • Logo usage: placement, sizing, and variations
  • Color system: defined palette for digital and print
  • Typography: hierarchy and usage rules
  • Imagery and photography: tone, composition, and style
  • Graphic elements: patterns, icons, and supporting assets
  • Tone of voice and messaging: principles for consistency
  • Applications: examples across packaging, campaigns, and digital use

With guidelines in place, teams can apply the brand consistently and confidently.

Working together to build lasting brands