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Brand Style

Brand style is the visual system that makes a brand recognizable.

How do we use it?

Brand Style defines how color, typography, and imagery work together. We create a system that makes the brand recognizable and consistent across packaging, digital platforms, and campaigns. The result is a look and feel that stays clear and unified at every touchpoint.

Why is this important?

A clear style creates consistency across touchpoints — so the brand feels unified and credible.

What do we do?

Brand style defines how visual elements work together to express identity. It includes:

  • Color palette: primary and secondary colors that reinforce personality
  • Typography system: typefaces, hierarchy, and usage for tone and readability
  • Imagery direction: guidance for photography and illustration
  • Graphic elements: patterns, textures, and iconography for distinction
  • Application rules: standards for how elements work together

A strong style system creates recognition and makes every interaction feel part of the same brand.

Working together to build lasting brands