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Logo

A logo is the most immediate way people recognize a brand.

How do we use it?

The Logo is the most immediate marker of recognition. We design it as part of a wider identity system, making sure it reflects strategy, adapts across channels, and endures as the brand evolves. A well-crafted logo anchors recognition and builds trust from the first impression.

Why is this important?

The right logo strengthens positioning in a competitive market and endures as the brand evolves.

What do we do?

A logo is the most immediate way people recognize a brand. It can take different forms, including:

  • Wordmarks (Logotypes): stylized renderings of the brand name
  • Lettermarks (Monograms): initial-based designs for compact recognition
  • Pictorial Marks (Icons): simple symbols that represent the brand without text
  • Abstract Marks: unique forms that create distinction
  • Emblems: typography combined with imagery inside a contained shape
  • Combination Marks: a mix of text and symbol for flexibility

The right logo anchors identity and becomes a lasting symbol of trust.

Working together to build lasting brands