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Tone of Voice

Tone of voice defines how a brand sounds in language.

How do we use it?

Tone of Voice sets how the brand sounds in language. We define personality traits, vocabulary, and writing style so messages feel as consistent as visuals. With clear guidance, every word reinforces identity and builds recognition.

Why is this important?

A clear voice builds recognition and trust, ensuring that words feel as consistent as visuals.

What do we do?

Tone of voice defines how a brand speaks. It includes:

  • Brand personality: traits and values expressed through language
  • Writing style: phrasing, rhythm, and structure principles
  • Core vocabulary: key terms and expressions that reinforce identity
  • Formality balance: guidance for tone across contexts
  • Channel adaptation: adjustments for digital, print, and experiential use

A clear voice helps teams speak consistently, with credibility and confidence.

Working together to build lasting brands