A Brand Audit is a structured review of how your brand performs across every dimension — from market position to customer experience. We look at how your brand is perceived, how your identity shows up, and how consistent the experience feels across touchpoints. The process highlights strengths to build on and gaps that need attention. It closes the research stage by giving a clear picture of what to keep, what to evolve, and where to focus next.
It helps teams understand how their brand is perceived, where it’s working, and where it’s falling short.
A brand audit evaluates how a brand is performing — visually, verbally, and strategically. It covers:
The audit clarifies what’s working, what’s not, and where the brand needs to evolve.
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