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Communication Strategy

A communication strategy defines how a brand speaks — in voice, tone, and structure.

How do we use it?

A Communication Strategy defines how the brand speaks in practice. We establish voice, tone, and messaging structure, then create guidance so teams can apply it with confidence. The result is communication that is clear, consistent, and true to the brand across every channel.

Why is this important?

It ensures that every word reflects the brand’s role, values, and point of view.

What do we do?

A communication strategy defines how the brand speaks. It focuses on:

  • Tone of voice: defining personality in language
  • Messaging architecture: structuring key messages
  • Audience alignment: adapting communication to context
  • Language principles: setting rules for clarity and consistency
  • Application guidance: providing examples and templates

With a clear communication strategy, teams write with confidence and consistency.

Working together to build lasting brands