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Questionnaire

A brand questionnaire is a structured set of questions that surfaces insight.

How do we use it?

We begin with the Questionnaire. It’s a structured set of questions that explores your business context, audience, competition, and priorities. The process reveals how your brand is seen today and where it can grow — giving us a clear starting point for strategy.

Why is this important?

It reveals how a brand is seen, what it stands for, and where it can grow — before decisions are made or directions are set.

What do we do?

A brand questionnaire brings structure to early conversations. It explores the factors that shape how a brand is seen and where it can go, including:

  • Business context: goals, pressures, and market conditions
  • Audience insight: customer needs, behaviours, and perceptions
  • Competitive landscape: positioning gaps and whitespace
  • Brand identity: current assets, tone, and internal narratives
  • Strategic priorities: areas of alignment, tension, and focus

The result is a clear picture of the brand today and a confident foundation for future decisions.

Working together to build lasting brands