Bohouse is a catering company built on seasonal products, sustainable practices, and a focus on taste. From the start, we partnered with the founder to define the name, shape the brand, and create a digital presence that could grow with the business.
When Bohouse first came to us, the company had no name and no clear identity. The founder needed more than design. He needed a framework to define purpose, vision, and values before entering the market. Without that foundation, the business risked launching without a clear identity. As the company expanded, the challenge shifted. Bohouse needed to serve multiple audiences — from corporate clients to private events — without losing clarity or consistency. The website also had to perform as a sales tool, making the brand visible and converting interest into business.
Bohouse needed more than visual identity. The project began with purpose — defining a name, strategy, and system to support long-term growth. The focus included brand foundations, identity, digital performance, and internal tools.
We began with strategy. Using the framework, we defined mission, vision, and brand values. This clarified the company’s purpose: catering that prioritises quality, sustainability, and taste. From here, we developed the name. “Back of House” — the hospitality term for kitchen and operations — became the basis of Bohouse. It combined professional credibility with a sense of care and service.
Next, we moved into branding. We built a brand identity system that included a logo suite, brand style, tone of voice, and brand guidelines. The logo was designed around a fork — a universal tool of dining. Surrounding it are ingredients that represent the four seasons, reflecting Bohouse’s focus on freshness and seasonal produce. Each quarter of the logo highlights a season: fish for summer, harvest produce for autumn, root vegetables for winter, and spring greens for renewal. This made the logo not only a marker of identity but also a visual expression of the company’s values.
The first website was a one-page design, built for clarity and conversion. As the company expanded into three categories — crew catering, corporate lunches, and private events — we redesigned the website into a multi-page platform, with navigation and messaging tailored to each audience.
As growth continued, visibility and performance became the focus. Through growth services, we applied marketing activation. We implemented SEO to increase discoverability and CRO to improve conversion. This optimisation continues today in partnership with Bohouse, ensuring the brand remains visible, credible, and effective.
The work gave Bohouse a brand system built for clarity, growth, and day-to-day use. Strategy and identity were shaped from the ground up, then extended into digital and marketing. Every layer worked together to support recognition, relevance, and scale.
